Special Digital Exhibition: Black, Red, Gold
on behalf of the Deutsche Bundesbank
For the German Federal Bank, we developed two special digital exhibitions: on the history and significance of the German gold reserves and on the numismatic collection.
When scrolling becomes an experience
Scrollytelling is not a new concept — but it is rarely consistently thought through to the end. For the Bundesbank, we reinterpreted it technically and creatively: gold bars rotate in space when scrolling, timelines unfold in motion, data becomes tangible instead of just readable. The result is a format that draws visitors into a story, instead of just guiding them through it.
Creative Media Use
Images, films, interviews, audio, animated 3D objects, interactive panoramas from the gold reserve itself — the exhibition works with a wide range of formats because the topic demands it. Every medium was produced or prepared by us. The result is an experience that can be explored at one’s own pace — and that reveals something new with every visit. (Photos: Nils Thies, German Federal Bank)
Image rights below: Federal Bank of New York
A Historical Review
Where is German gold stored? Why was it moved from New York and Paris to Frankfurt? What does it have to do with the economic miracle? The exhibition answers questions that many people have but rarely get such clear answers to. Complex economic-historical contexts become communicable — without being oversimplified.
The exhibition stays.
Digital exhibitions have an advantage over physical ones: they never close. “Black, Red, Gold” is still accessible today — for school classes, researchers, and interested parties worldwide. A project that doesn’t end when the last visitor leaves.
