Digital Special Exhibition: Black, Red and Gold
for Deutsche Bundesbank
For Deutsche Bundesbank, we developed two digital special exhibitions: one on the history and significance of Germany’s gold reserves and one on the numismatic collection.
When Scrolling Becomes an Experience
Scrollytelling is not a new concept, but it is rarely carried through with such consistency. For the Bundesbank, we reinterpreted it technically and visually: gold bars rotate in space while scrolling, timelines unfold in motion, and data becomes something to experience rather than only read. The result is a format that draws visitors into a story instead of merely guiding them through it.
Creative Use of Media
Images, films, interviews, audio, animated 3D objects, interactive panoramas from the gold reserve itself – the exhibition uses a wide spectrum of formats because the topic calls for it. Every medium was produced or prepared by us. The result is an experience visitors explore at their own pace, revealing something new with every visit. (Photos: Nils Thies, Deutsche Bundesbank)
A Historical Exploration
Where is Germany’s gold stored? Why was it moved from New York and Paris to Frankfurt? What does it have to do with the economic miracle? The exhibition answers questions many people have but rarely see presented so clearly. Complex economic-historical contexts become accessible without being oversimplified.
The Exhibition Remains Accessible.
Digital exhibitions have one advantage over physical ones: they never close. “Black, Red and Gold” is still accessible today – for school classes, researchers, and interested audiences worldwide. A project that does not end when the last visitor leaves.
